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Trust

Consent comes first. Always.

No visitor is identified before they grant permission.

Cartoon contrasting a building leaking tracking cables as a process server arrives with a building where a visitor lifts a velvet rope to enter.
Nothing runs before the yes. · 20s explainer

The rule we build on

Identification runs only after a positive consent action on your banner or a bundled banner. Before that, nothing runs.

What consent controls

Consent governs identification, enrichment, and delivery. If a visitor doesn't consent, we don't identify them.

Why we do it this way

Tracking before consent has become a legal flashpoint: hundreds of wiretap claims were filed in 2025 alone, and the count keeps rising. Consent-first keeps supporters in control and keeps your program on firmer ground.

Changing your mind

Anyone can opt out at any time through our opt-out page. We honor it across our network.

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